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Senior Product Marketing Specialist

   Closing Date: Dec. 01, 2018

Job Location: MINNEAPOLIS - County
Employment Type:Full Time


Can you make B2B software sound sexy? Are you a writing rock-star? Are you chomping at the bit to create compelling content and persuade people to purchase B2B solutions? Do you have mad project management skills and are an expert cat rustler? Then you may have a home at Calabrio!

The Senior Product Marketing Specialist role is responsible for developing and executing go-to-market plans for Calabrio products and services. The Senior Product Marketing Specialist is responsible for the delivery of consistent messaging that highlights our differentiated value proposition in all sales collateral, conducts knowledge transfers and training of the sales force in both direct and indirect channels, and contributes core messaging for the fulfillment of marketing tactics (including lead gen activities, website, etc.). This position requires a combination of strong product marketing skills, excellent storytelling and writing abilities, project/program management, and deep understanding of how to shape core messaging to fit particular buyer personas.



• Develops product and solution positioning, messaging by prospective buyer role, and ways to overcome competitive objections
• Manages important non-IT Calabrio projects with multiple stakeholders and personalities to drive continuous improvement and milestone achievement.
• Develops sales tools including presentations, and demonstration scripts and can effectively communicate solution benefits with internal sales teams and channel partners
• Ability to write compelling, persuasive & effective marketing collateral
• Ability to quickly learn and consume expert-level information and transform it into simple, succinct marketing messaging that is compelling to different target audiences
• Supports marketing programs, campaigns and additional assets with content and messaging to drive demand
• Research competitive solutions and maintain competitive comparisons and evaluations
• Cultivate and nurture relationships with key customers to support ongoing definition of differentiated product value
• Social and Emotional IQ – ability to effectively listen, communicate, and manage expectations all levels (down, peer, up) and political savviness (corporate agility)
• Ability to take an abstract idea, design it out, build & document the plan and deliver the details
• Develop and execute go-to-market plans and ensure internal organizational readiness


• Strong presentation and written communications skills
• Ability to quickly learn and understand Calabrio solutions and translate into audience-specific messaging
• Strong project management skills…and the personality and drive to ensure stakeholder alignment and milestone achievement.
• Highly driven self-starter with the ability to work independently and productively in a fast-moving, rapid-change environment
• Must demonstrate an ability to excel within a cross-functional team environment
• Highly organized and strong attention to detail
• Ability to handle several tasks and juggle multiple priorities
• knowledge or experience with IT and/or telecommunications is a plus, but not a requirement
• Knowledge or experience with contact center operations is a plus, but not a requirement



• 5+ years’ experience in a product marketing role preferably within the B2B software industry
• Background in Journalism, copy-writing or similar fast production wordsmithing is a strong plus!
• Experience in project management. PMP certification a very strong plus.
• Experience in launching new high tech products and communicating benefits
• Demonstrated history of managing complex projects and executing on marketing plans
• Experience in conducting market analysis, developing market messaging, and communicating benefits
• BS/BA required; MBA a plus
• Domain expertise in the contact center industry either first hand or through a successful tenure at a contact center software company is a plus
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