|Can you make B2B software sound sexy? Are you a writing rock-star? Are you chomping at the bit to create compelling content and persuade people to purchase B2B solutions? Do you have mad project management skills and are an expert cat rustler? Then you may have a home at Calabrio! |
The Senior Product Marketing Specialist role is responsible for developing and executing go-to-market plans for Calabrio products and services. The Senior Product Marketing Specialist is responsible for the delivery of consistent messaging that highlights our differentiated value proposition in all sales collateral, conducts knowledge transfers and training of the sales force in both direct and indirect channels, and contributes core messaging for the fulfillment of marketing tactics (including lead gen activities, website, etc.). This position requires a combination of strong product marketing skills, excellent storytelling and writing abilities, project/program management, and deep understanding of how to shape core messaging to fit particular buyer personas.
|CORE EXPECTATIONS |
Develops product and solution positioning, messaging by prospective buyer role, and ways to overcome competitive objections
Manages important non-IT Calabrio projects with multiple stakeholders and personalities to drive continuous improvement and milestone achievement.
Develops sales tools including presentations, and demonstration scripts and can effectively communicate solution benefits with internal sales teams and channel partners
Ability to write compelling, persuasive & effective marketing collateral
Ability to quickly learn and consume expert-level information and transform it into simple, succinct marketing messaging that is compelling to different target audiences
Supports marketing programs, campaigns and additional assets with content and messaging to drive demand
Research competitive solutions and maintain competitive comparisons and evaluations
Cultivate and nurture relationships with key customers to support ongoing definition of differentiated product value
Social and Emotional IQ ability to effectively listen, communicate, and manage expectations all levels (down, peer, up) and political savviness (corporate agility)
Ability to take an abstract idea, design it out, build & document the plan and deliver the details
Develop and execute go-to-market plans and ensure internal organizational readiness
Strong presentation and written communications skills
Ability to quickly learn and understand Calabrio solutions and translate into audience-specific messaging
Strong project management skills
and the personality and drive to ensure stakeholder alignment and milestone achievement.
Highly driven self-starter with the ability to work independently and productively in a fast-moving, rapid-change environment
Must demonstrate an ability to excel within a cross-functional team environment
Highly organized and strong attention to detail
Ability to handle several tasks and juggle multiple priorities
knowledge or experience with IT and/or telecommunications is a plus, but not a requirement
Knowledge or experience with contact center operations is a plus, but not a requirement
5+ years experience in a product marketing role preferably within the B2B software industry
Background in Journalism, copy-writing or similar fast production wordsmithing is a strong plus!
Experience in project management. PMP certification a very strong plus.
Experience in launching new high tech products and communicating benefits
Demonstrated history of managing complex projects and executing on marketing plans
Experience in conducting market analysis, developing market messaging, and communicating benefits
BS/BA required; MBA a plus
Domain expertise in the contact center industry either first hand or through a successful tenure at a contact center software company is a plus